Advantages And Disadvantages Of Outdoor Advertising Like Billboards

However like any other marketing medium there are pros and cons to this option.

Advantages and disadvantages of outdoor advertising like billboards.

Advantages and disadvantages of billboard advertising to be noted. List of advantages of billboard advertising. Unlike digital advertising you can reach a broader audience through billboards. Not everyone has a technological device to get on to see ads but outdoor and indoor advertising cannot be avoided.

Instead of searching out customers you can take advantage of the potential customers right outside your door. The effectiveness of outdoor advertisement cannot be easily measured. People of all ages gender and races will be exposed to your billboard advertising. Although outdoor advertising provides attention and memory values it is doubtful whether it will provide action value.

You will be able to target a large and diverse market. By indulging in the best practices for advertising by billboards you can ensure that you reap more advantages of this advertising tool and minimize the disadvantages. Unlike other advertising like a tv or radio commercial that potential customers can turn off billboards are always on and don t give people a chance to turn away. It can only supplement all other media of advertising.

Visibility advertising billboards are placed strategically along major thoroughfares and highways thus increasing the possibilities of being seen by a great number of consumers all throughout the day. Check out the good and the bad on billboard advertising before you put your ad up there. While billboard advertising can be a very effective promotion tool for your product or service it comes with its pros and cons.